On 1 March 2017 (“effective date”) AfroCentric concluded agreements governing the acquisition of 51% of The Cheese Has Moved Proprietary Limited. The Cheese Has Moved Proprietary Limited is an integrated marketing business which specialises in TV, print, radio, social media, relationship and direct marketing, graphic design, direct response advertising to name a few. The purchase consideration was R5.051 million broken into R1 cash consideration as well as R5.051 million as deferred payment liability (forfeited dividends in the future).