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AFROCENTRIC GROUP
50
GROUP CEO’S REPORT CONTINUED
Through consolidation, AfroCentric is able to remove the
isolated, cost-adding fragments of the healthcare value chain,
and, in doing so, disrupt the industry. Our alternative
reimbursement model aims to increase the sustainability of the
schemes and make healthcare more affordable. It incentivises
general practitioners to be the primary caregivers, and
decreases the number of specialist consultations required. The
Bonitas Capitation Fee Agreement has also played a role in
cutting costs in the healthcare value chain by paying the
healthcare providers on our network a predetermined amount
for the number of people assigned to them.
Our data capabilities enable us to optimise the value chain and
disrupt the industry. AfroCentric is preparing to be fully
participative in the digital economy through technological
innovations in the fields of patient engagement, profile
management and data exchange.
AfroCentric is assured that predictive analytics provided by IFM
will enhance the Group’s competitiveness by saving clients
costs. The software eliminates a significant portion of irregular
billing patterns and trends across many medical schemes, and
enables preventive measures to be taken against wayward
providers and facilities.
UPLIFT OUR PEOPLE
AfroCentric believes that our people are our greatest asset. We
are committed to our employees, their well-being and
development. We value them as integral to our success, and
have developed our Employee Value Proposition (“EVP”) to
attract, develop and retain only the top talent. We believe in the
potential of our people and as a result, our EVP occurs at every
stage of our employee life cycle – from recruitment to learning
and development, from performance management to rewards
and recognition.
Human Capital in AfroCentric has recently won the future of HR
awards for our integrated wellness strategy. Together with
continue to be major challenges in these markets. Hence,
partnerships and joint ventures will bring down the cost of care
and have a positive effect on membership volumes.
AfroCentric is awaiting the recommendations of the health
market inquiry and seeking an outcome which balances the
competition in the industry and enhances accessibility for
scheme members. Increased affordability will enable us to
ensure the diversification of the risk pool between younger and
older members.
To further improve our service offering to our members, we
acquired Wellness Odyssey and The Cheese Has Moved
(“TCHM”) in 2017.
With more than 50 years of collective experience in the health
and wellness industry and a national footprint throughout South
Africa, Wellness Odyssey has the wellness and managed care
capabilities to improve health offerings to scheme members.
TCHM is AfroCentric’s in-house advertising, design, digital,
marketing and social media specialist agency, and is well
versed in creating marketing strategies that stretch the
imagination and open new horizons.
REDUCING THE COST OF
HEALTHCARE
Through value chain optimisation and an ideology of “fit for
purpose”, we are cultivating a culture of cost consciousness
across the Group.
The Group, through Medscheme, recognises that combating
the increasing effect of chronic illnesses requires a coordinated
response between empowered primary care providers and
activated patients. A small network of doctors associated with
a high volume of high-risk beneficiaries has been contracted
for phase 1 of the ICCM project. These doctors are contracted
specifically to manage high-risk chronically diseased
beneficiaries.