36 / 136
AfroCentric INTEGRATED ANNUAL REPORT 2016
34
DIVERSIFYING REVENUE SOURCES
AfroCentric regularly seeks opportunities to diversify its revenue sources, particularly in the non-health
administration and health risk management market. The WAD acquisition ensures entry into the healthcare
supply value chain; and the partnership with Sanlam allows a more integrated offering to clients.
Key performance indicators
− Percentage non-health administration and health
risk management-related revenue
Action plan and targets
− Achieve a greater percentage of total revenue
from non-health administration and health risk
management related sources in the long term
− Leverage the Sanlam loyalty programme for client
retention
− Expand our range of existing products and services
to new clients and markets
CLIENT SERVICE
The Group focuses on a partnership with clients and business partners. AfroCentric integrates its businesses and
creates a culture of focus, placing the customer at the heart of the value proposition.
Key performance indicators
− Client retention
− Client services statistics
Action plan and targets
− Retain 100% of open scheme members
− Increase focus on client service to ensure support of
the Group brand
− Enhance a performance culture among employees
to deliver superior client service and ensure client
retention
− Provide an integrated service offering to clients
STRATEGY (continued)
OUTLOOK
LOOKING FORWARD
Key pillars of implementing the strategy include driving efficiencies throughout the healthcare value chain and pursuing
ambitions for growth, from a strong financial base. In the short term, our culture of cost consciousness will enhance profitability.
There is also value to be extracted from the Sanlam partnership. In the short to medium term (2017 – 2021), the Group
supports the Government in its commitment to transform the delivery of healthcare in South Africa and seeks opportunities
in the inevitable servicing requirements of the NHI. New revenue sources are constantly being sought, and further expansion
in Africa offers prospects for growth in the medium and long term.