AFROCENTRIC GROUP
42
HOW WE CREATE VALUE
STRATEGY
STRATEGY DEVELOPMENT
AfroCentric’s strategy and initiatives are developed to support
our purpose.
Our executive management reports to the Board on matters
that may materially impact on the execution of our strategy.
These matters are regularly assessed, and the relevance of the
strategy is reviewed against the external environment and key
corporate risks and opportunities.
Through a series of leadership workshops between August 2016
and February 2017, the Group strategy was reviewed and
refined. It was formulated to drive the Group in its aim to make
a difference in healthcare and achieve its objectives in a
subdued economic environment. In order to steer and ensure
the effective implementation of the strategy, the Board compiled
a leadership manifesto with a specific focus on:
• lowering healthcare costs within our influence;
• promoting greater leadership accountability; and
• driving Group growth opportunities.
Our business model illustrates how each of our operating
subsidiaries fits into the healthcare value chain and drives
our strategy through various inputs and activities. Through
our portfolio of integrated healthcare services, we are well
positioned to drive optimisation in the healthcare sector and
achieve our vision of empowering greater access to sustainable
quality healthcare.
Business model page 22
Operational reviews pages 61 to 81
AfroCentric is committed to facilitating the most efficient
and effective healthcare through value chain optimisation
WHY WE EXIST
[OUR PURPOSE]
We believe that every person,
regardless of their circumstances,
should have the opportunity to
improve and protect their health.
WHERE WE
ARE GOING
[OUR VISION]
Empowering greater access to
sustainable quality healthcare.
HOW WE WILL
GET THERE
[OUR MISSION]
To relentlessly innovate a new
integrated model of sustainable
healthcare that measurably
improves access to quality care.
UNDERPINNED BY
OUR VALUES
• Act with integrity and trust
• Go the extra mile
• Cultivate uniqueness
• Thrive together
• Make a positive difference
EXECUTED VIA
OUR STRATEGY
To strive for affordable, quality
healthcare for everyone in
our country is essential to
our nation and its economic
future. We use advanced and
professional modes of health
risk management to identify
healthcare risks and procure
effective care and healthcare
services. We identify and prioritise
health-related issues, and
confront them through planning,
designing, implementing,
monitoring and evaluating
solutions and programmes.
DRIVEN BY OUR
STRATEGIC OBJECTIVES
Enhance shareholder value
Maximise growth opportunities
Improve efficiencies through cost
consciousness
Promote transformation
Diversify revenue sources
Deliver exceptional client service
Reduce the cost of healthcare
Uplift our people




