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AFROCENTRIC GROUP

42

HOW WE CREATE VALUE

STRATEGY

STRATEGY DEVELOPMENT

AfroCentric’s strategy and initiatives are developed to support

our purpose.

Our executive management reports to the Board on matters

that may materially impact on the execution of our strategy.

These matters are regularly assessed, and the relevance of the

strategy is reviewed against the external environment and key

corporate risks and opportunities.

Through a series of leadership workshops between August 2016

and February 2017, the Group strategy was reviewed and

refined. It was formulated to drive the Group in its aim to make

a difference in healthcare and achieve its objectives in a

subdued economic environment. In order to steer and ensure

the effective implementation of the strategy, the Board compiled

a leadership manifesto with a specific focus on:

• lowering healthcare costs within our influence;

• promoting greater leadership accountability; and

• driving Group growth opportunities.

Our business model illustrates how each of our operating

subsidiaries fits into the healthcare value chain and drives

our strategy through various inputs and activities. Through

our portfolio of integrated healthcare services, we are well

positioned to drive optimisation in the healthcare sector and

achieve our vision of empowering greater access to sustainable

quality healthcare.

Business model page 22

Operational reviews pages 61 to 81

AfroCentric is committed to facilitating the most efficient

and effective healthcare through value chain optimisation

WHY WE EXIST

[OUR PURPOSE]

We believe that every person,

regardless of their circumstances,

should have the opportunity to

improve and protect their health.

WHERE WE

ARE GOING

[OUR VISION]

Empowering greater access to

sustainable quality healthcare.

HOW WE WILL

GET THERE

[OUR MISSION]

To relentlessly innovate a new

integrated model of sustainable

healthcare that measurably

improves access to quality care.

UNDERPINNED BY

OUR VALUES

• Act with integrity and trust

• Go the extra mile

• Cultivate uniqueness

• Thrive together

• Make a positive difference

EXECUTED VIA

OUR STRATEGY

To strive for affordable, quality

healthcare for everyone in

our country is essential to

our nation and its economic

future. We use advanced and

professional modes of health

risk management to identify

healthcare risks and procure

effective care and healthcare

services. We identify and prioritise

health-related issues, and

confront them through planning,

designing, implementing,

monitoring and evaluating

solutions and programmes.

DRIVEN BY OUR

STRATEGIC OBJECTIVES

Enhance shareholder value

Maximise growth opportunities

Improve efficiencies through cost

consciousness

Promote transformation

Diversify revenue sources

Deliver exceptional client service

Reduce the cost of healthcare

Uplift our people