Our stakeholders
We exist to enhance the quality of our stakeholders' lives. Engaging meaningfully with various stakeholders is therefore critical to ensure we meet this goal.
AfroCentric considers its stakeholders as individuals and groups interested in or affected by our activities. They range from employees to the external bodies who impact us. We understand the levels of engagement will vary between stakeholder groups based on their levels of influence or interest. We analyse and classify our stakeholders according to their interests and influence to enable tailored levels of engagement to meet their unique needs.
The Board and executive management adopt an inclusive approach to stakeholder management. We engage our stakeholders responsively, constructively, collaboratively and transparently to address their material needs, interests and expectations and respond in a mutually beneficial manner.
Our Social and Ethics Committee provides governance oversight to stakeholder engagement.


Industry bodies

Bodies that oversee healthcare-related matters:
- Board of Healthcare Funders of Southern Africa (BHF)
- Hospital Association of South Africa
- Doctors' Health Council
- Public Health Enhancement Forum
- Business Unity South Africa (BUSA)
- Business Leadership South Africa (BLSA)
- Health Ombudsman
- South African Nursing Council
How we engage
- Integrated report and AFS
- Interactive Group website
- Participation in public and industry forums
- Publications
Key concerns raised
- Implementation of the NHI and the role of medical schemes
- The NHI Act does not align with the principles enshrined in the country’s Constitution and does not reflect the healthcare industry’s comments and concerns
Responding to our stakeholders’ needs
- Ongoing engagements with government and regulators regarding the NHI Bill. AfroCentric continues to play a key role in driving and providing access to healthcare. Through our membership with the BHF and BUSA, we have been involved in the NHI discussions intended to navigate a way for the private sector to meet and partner with the public sector to address as a collective the healthcare challenges South Africa is facing
Quality of relationship | |
Robust relationship characterised by transparency, trust, and mutual understanding | |
Good quality, value-enhancing relationship | |
Solid relationship but requires some enhancement to add value | |
Relationship established, but significant effort needed to enhance its quality | |
No existing relationship |
Employees and trade unions

- National Education, Health and Allied Workers’ Union (NEHAWU)
- South African Legal Union (SALU)
How we engage
- Integrated report and AFS
- Ongoing dialogue through established channels (Employee listening strategy)
- Forums
- Company intranet and newsletters
- Leadership conference
- Surveys and employee presentations
- Onboarding throughout the employee life cycle
Key concerns raised
- Access to affordable medical care
- Strengthening management and labour working relations
- Reward and recognition
- Wellbeing
- Wage increase
Responding to our stakeholders’ needs
- Renewed collective agreement and related forums
- Intentional relationship building – interventions to strengthen engagement between management and labour to achieve common goals
- Introduction of Primary Health Insurance as an affordable medical benefit option
- Ignite recognition programme
- Employee experience management has given prominence to the wellbeing programmes – ensuring a focus on mental health to boost engagement and productivity
Our clients – medical schemes

Our clients are our direct link to the end-users of our services, which are the medical scheme members.
Our schemes include:
- Open schemes: Bonitas, Fedhealth, Medshield
- Closed schemes: AECI, Barloworld, GEMS, Horizon, MBMed, ParMed, POLMED, SABC, SAMWUMED, and MEDipos
- Outside SA schemes: NAMMED, Namibia Health Plan
How we engage
- Integrated report and AFS
- Presentations
- Meetings
- Email communication
- Symposiums
- Voice of the customer survey
Key concerns raised
- Scheme growth – attracting young and healthy member profile
- Member retention in the current economical context
- Addressing out of pocket expenses to address member concerns
- Fraud, waste and abuse
- Understanding our unique value proposition
- Sound claims management
- Quality service engagements with emphasis on knowledge management
- Digital transformation to reduce cost and enhance service
- The private sector sustainability brought about the NHI Act impact
Responding to our stakeholders’ needs
- Partnering with BHF to fast-track the LCBO framework approval
- ARVs drug prices decrease successfully negotiated with relevant pharmaceuticals companies
- Participation in the Section 59 investigation panel
- Appointed a Chief Health Commercial Officer who will be responsible for driving and optimising the integration strategy to generate improved client value and returns for the Group
- Effective hospital collective negotiation model, provider network management and our disease management programmes continue to demonstrate VBC
- Supplemented administration and managed care services with additional contracts (SAMWUMED Integrated Claims Management)
- Medscheme hybrid EXPO connecting our people to our transformation journey experiences and client feedback through connect groups averaging over 2 000 employees in attendance weekly
- Our mobile app has evolved to be an intelligent extension of our medical aid administration platform at a member’s fingertips
- NHI Bill was signed into law during the year. Medscheme supports the principle that underpins movement towards universal health coverage and is continually engaging industry stakeholders on key considerations and implementation scenarios to business model sustainability
Our shareholders and investors

- Institutional and individual investors
How we engage
- Integrated report and AFS
- Corporate website
- Stock Exchange News Service (SENS) announcements
- Investor days and roadshows
- One-on-one meetings with executive management
- Interim and annual results presentations
Key concerns raised
- Sustainable value creation and preservation
- Consistency in the delivery of strategy
- Consistent financial performance
- Sound investment returns
- Working capital and capital allocation
- Protection of minority shareholders’ rights in relation to Sanlam’s majority shareholding
- ESG matters
Responding to our stakeholders’ needs
- We communicate our value-creation story and strategy through our integrated report
- Enhanced our ESG reporting with additional elements being included during the period
STAKEHOLDER MATTERS IN FOCUS
We seek to maintain high levels of corporate transparency. This builds and maintains trust with our stakeholders, growing social capital that enables value creation and preservation while protecting against value erosion. Below is a summary of matters that arose as areas of heightened stakeholder interest during the year.
NHI
AfroCentric supports the principles that underpin the movement towards universal health coverage in South Africa through an integrated health system that offers quality, affordable, and accessible healthcare. However, since the NHI Bill was first introduced in 2019, no material changes have been made to the Bill despite critical comments, consultations, and engagements with the medical profession, private healthcare industry, medical aid schemes, and other stakeholders, as well as potential legal challenges.
AfroCentric believes the NHI is a critical vehicle in the journey towards universal health coverage, however, the NHI Bill, in its current format, which President Cyril Ramaphosa signed into law on 15 May 2024 is not aligned with the principles enshrined in the country’s Constitution and does not reflect the healthcare industry’s comments and concerns.
We believe the NHI will only succeed if a collaborative and integrated approach is used. Utilising our diverse set of skills and expertise, AfroCentric will continue to proactively pursue and advocate for a fair, transparent, and collaborative transition through partners like BHF and BUSA to facilitate a phased implementation of a health system tailored to South Africa's needs.
Stakeholders
- Government and regulators
- Clients
- Shareholders and investors
Related material matters
- Access to healthcare and medicine
- Legal, regulatory and compliance management
- Member satisfaction for clients
Our updated strategy following the Sanlam acquisition
The acquisition of a controlling stake in AfroCentric by Sanlam was concluded last year, granting AfroCentric access to Sanlam's extensive distribution network and integrating AfroCentric’s products into Sanlam’s ecosystem. Our updated strategy is designed to steer the Company through the internal and external factors that potentially pose a threat to our business, and set us on a course for sustainable and profitable growth into the future. We will do this by developing a cohesive value proposition that leverages our unique, diverse healthcare assets in a more integrated approach. We will also continue to accelerate the collaboration with Sanlam in delivering a winning health offering through their dominant distribution channels. Our track record of unlocking significant value in Clinical Managed Care will remain a critical asset. A vital success factor will be the transformation of traditional care delivery programmes to prioritise value-based care. We will continue to focus on key partnerships with our schemes, intermediaries, and service providers to grow our networks and deliver a compelling, data- and digitally enabled proposition.
As we embark on this strategy refresh, it is essential to recognise that our new direction will be a multi-year journey. This transformation will require a fundamental shift in our culture, one that prioritises empowering our people and fostering an environment of collaboration, innovation and continuous learning. This culture evolution will be the foundation upon which our refreshed strategy will be built by ensuring that every aspect of our organisation is aligned and working towards a common purpose. It will require patience, dedication and a willingness to embrace change, but the payoff will be a more resilient, agile and successful Group that unlocks the full potential of our people and drives sustainable growth.
Stakeholders
- Government and regulators
- Clients
- Shareholders and investors
Related material matters
- Access to healthcare and medicine
- Legal, regulatory and compliance management
- Member satisfaction for clients
Call for regulatory reform on LCBOs
Increasing access to healthcare is a crucial focus for the Group, aligning with our mission to improve stakeholders' quality of life. We support the introduction of LCBOs in health schemes to help new members access affordable private healthcare, addressing the market need for cost-effective, high-quality healthcare options. This also allows us to collaborate with schemes to integrate LCBOs into the medical schemes environment.
The CMS continued to prioritise the LCBO framework into 2024, aiming to enhance healthcare access for lower-income families through affordable private coverage. The CMS is actively finalising guidelines with stakeholders, with a draft expected soon. The recent extension allowing insurers to sell primary healthcare policies for another year highlights the commitment to making LCBOs a reality while awaiting the framework's final approval by the Minister of Health.
The CMS has been developing the LCBO framework since 2016, with delays causing industry contention. The exemption extension maintains access to primary healthcare for lowincome consumers during the finalisation process.
Stakeholders
- Government and regulators
- Clients
- Shareholders and investors
Related material matters
- Access to healthcare and medicine
- Legal, regulatory and compliance management
- Business continuity and business model adaptation
Neil Harvey and Associates (NHA)
After navigating a 17-year-long arbitration process, our subsidiary Medscheme has welcomed the arbitrator’s decision to dismiss all the claims brought against it by software developer NHA as baseless. The arbitrator also awarded costs in Medscheme’s favour.
NHA’s claims arose out of a Confidentiality Agreement and Software Licence Agreement concluded with Medscheme in 2003 and 2004, respectively.
NHA launched proceedings against Medscheme and others in 2007, claiming damages for multiple causes of action, including fraudulent misrepresentation, unlawful competition, and emulation of software functionality. The total quantum of the claims was initially approximately R80 million, but over the years, the claims grew vastly in quantum and scope and at one stage exceeded R350 million.
NHA appealed the decision, and stakeholders will be updated when the appeal is heard.
Stakeholders
- Shareholders and investors
Related material matters
- Legal, regulatory and compliance management
Section 59 Inquiry
In early 2019, several healthcare providers and the National Health Care Professionals Association accused medical aid schemes of unfair treatment. As a result, CMS investigated these allegations regarding its regulatory mandate.
Our fiduciary duty is safeguarding members’ funds and access to affordable, quality healthcare. Notably, the practices that we investigate and quantify a loss assessment constitute less than 2% of the total medical practices paid by Medscheme. We always pursue forensic processes that are fair, transparent and within the law. Following the release of the Section 59 Investigation Panel Interim Report, we submitted a formal response to the findings. There were further public virtual hearings in June 2023. On 31 January 2024, we provided a further submission. On 3 June 2024, the CMS notified that the final report is close to completion and will be released and published as soon as possible. We continue to work with the panel to ensure its outcome does not negatively impact the healthcare industry and our reputation.
Stakeholders
- Industry bodies
- Clients
- Shareholders and investors
Related material matters
- Access to healthcare and medicine
- Legal, regulatory and compliance management
Capital and working capital management
The Group continues to follow a prudent approach to capital management, and working capital management has likewise been an area of heightened focus for the year.
Please see our CFO review for details on these topics.
Stakeholders
- Shareholders and investors
Related material matters
- Access to healthcare and medicine
- Business continuity and business model adaptation
