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67

INTEGRATED REPORT 2017

AREAS OF PERFORMANCE

Central Chronic Medication Dispensing

and Distribution (“CCMDD”)

Pharmacy Direct is a strategic partner to government through its

contract with the DOH’s CCMDD programme in seven provinces.

Pharmacy Direct expanded its contract with the DOH for

dispensing and distributing chronic medication by taking over

Limpopo and North West from Dis-Chem as part of our contract.

DSP contract with Medshield Medical Scheme

In January 2017, Pharmacy Direct was appointed as designated

service provider to Medshield patients on the HIV programme

STRATEGY

Pharmacy Direct is a patient-centred business with a strategic focus on making healthcare accessible to all. Accessibility directly

links to affordability and convenience. Pharmacy Direct operationalises this commitment by ensuring value to both patients and

funders through service excellence in the due care of patients and cost savings through our extensive service offering.

The following strategic objectives reflect this strategy:

AFROCENTRIC

STRATEGIC OBJECTIVES

PHARMACY DIRECT’S ALIGNMENT TO THESE

Enhance

shareholder value

As the primary provider of chronic medication in the value chain, we are a sustainable

business, and we remain confident in our ability to deliver.

Maximise growth

opportunities

We complete the value proposition to AfroCentric clients by offering an integrated

solution that includes cost-effective chronic medication and lowers the overall cost

of healthcare.

Improve efficiencies

through cost

consciousness

We are lowering the cost of medicine through an operationally efficient model that

ensures that processes are designed to create cost-effective outcomes through

high volumes.

Promote transformation

Pharmacy Direct is proud to be a Level 1 B-BBEE contributor, and is registered as

a learning institution that enrols learners on the pharmacist assistant training

programme biannually. The programme has 75 registered learners.

Diversify

revenue sources

Pharmacy Direct is responsible for 10% of Group revenue and continuously seeks

opportunities to generate more.

Deliver exceptional

client service

Our customer-centric culture and strong adherence to our Service Level Agreements

have been pivotal factors in our ability to retain our clients and grow our client base.

Reduce the cost

of healthcare

Pharmacy Direct’s preferential dispensing fees and generic conversion rate generate

savings for our funders. Savings to members are also affected as chronic medicine

benefits last longer and a wallet-free approach is being pursued through conversions.

Uplift our people

Pharmacy Direct has a philosophy of growing existing employees into

Pharmacy Direct’s future leaders.