AFROCENTRIC GROUP
68
OPPORTUNITIES AND CHALLENGES
Pharmacy Direct has been in the forefront of a private
partnership with NHI – it has the contract to dispense and
deliver medicines to public sector patients in seven provinces.
Flexibility in pricing strategies allows Pharmacy Direct to attract
business through our sustained levels of customer service and
compliance management to patients. The company’s patient-
centred ethos means that value is added through appropriate
pricing and a personalised approach to service delivery.
Pharmacy Direct depends on service providers such as the
Post Office and long-distance haulage companies to adhere to
distribution schedules. Disruption in these industries hampers
the Company’s effectiveness. The business has engaged and
partnered with a number of trusted suppliers such as Fedex to
reduce the risk of catastrophic interruption to operations. The
Post Office, which delivered 25% of Pharmacy Direct’s monthly
parcels, now delivers 4%.
PHARMACY DIRECT, CURASANA
AND ACTIVO HEALTH CONTINUED
Manufacturer
Pharmaceutical company
Warehousing
Wholesaler
Pharmacy
Managed care
Funders
PHARMACY VALUE CHAIN
Value chain optimisation – Pharmaceuticals
FEDEX
India
Activo
Health
Imperial
(“HIS”)
Curasana
Pharmacy
Direct (“PD”)
Medscheme
AfA
Medscheme
Medical
schemes
Administration
Buy directly from
pharmaceutical companies
OPERATIONAL REVIEWS
OUTLOOK
We are focused on capitalising on value chain optimisation
within the Group and collaborating with other partners in the
Group to pursue efficiencies and best practice.
Pharmacy Direct believes in its ability to drive increasing value in
the support of the growing expectations and requirements of
both patients and funders.
Visit the Pharmacy Direct website,
http://www.pharmacydirect.co.za/Read about Curasana and Activo Health
on AfroCentric’s website,
http://www.afrocentric.za.com/bus-act-direct.php




