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OPERATIONAL REVIEWS
WELLNESS
ODYSSEY
OVERVIEW
Wellness Odyssey was founded in July 2012 and incorporated
into AfroCentric on 1 July 2017. Our team has more than
50 years of collective experience in the health and wellness
industry. Together with Medscheme and our approved service
provider network of more than 3 000 nurses and 40 registered
biokineticists, we apply innovative industry knowledge and
have a national footprint throughout South Africa.
We offer person-centric personal health risk assessment services,
delivered at corporate wellness days – raising awareness and
enhancing preventative care to the advantage of the medical
scheme, employer groups and participating members.
Wellness Odyssey’s person-centric corporate wellness solution
is fully integrated with the managed care programmes of
Bonitas, POLMED and Medshield, and assists in reducing the
employee dependency on employer-assisted programmes and
providing maximum value to employers who have contracted
with the relevant medical aid schemes.
Our solutions aim to:
• identify non-communicable clinical risk through real time
personal health risk assessments and other preventative
assessments at wellness days;
• promote awareness and supply educational material
regarding the prevention of non-communicable
diseases; and
• refer identified high-risk members to established disease
management programmes.
STRATEGY
Wellness Odyssey’s strategy, products and solutions are
aligned with – and supported by – Medscheme.
We aim to provide coordinated care by ensuring that the right
person receives the right care at the right time. Our health risk
assessments are aligned with the eligibility criteria for managed
care products, including disease risk management, the diabetes
programme and the mental health programme. Our preventative
care allows for early identification of risk for employees and easy
access to additional benefits when required.
OPPORTUNITIES AND CHALLENGES
Alongside Medscheme, we are exploring opportunities to offer
more affordable products and services that help to bridge the
gap between the uninsured and comprehensively insured.
Offering more affordable products and services will enable us to
increase our exposure and coverage to corporate clients and
enhance the affordability of our services. Improved affordability
will attract more participants in our wellness offerings.
OUTLOOK
The wellness industry is growing at a rapid pace, and we
forecast that it will continue doing so. Rising healthcare costs,
sedentary lifestyle of corporate employees and growing interest
of people in their health are some of the key factors driving
the demand for wellness services. We are focusing on factors
like implementation of incentive programmes, launch of mobile-
based platforms and expansion into untapped markets. We
believe that this will help to develop our market in the near future.
The market is still faced with some challenges like stringent
regulations in intervention, effective rollout of affordable services
at scale and failure to engage high-risk individuals.
Visit the Wellness Odyssey website,
http://www.wellnessodyssey.co.za/AFROCENTRIC GROUP
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