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AFROCENTRIC GROUP
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OPERATIONAL REVIEWS
ALLEGRA CONTINUED
STRATEGY
Allegra’s strategic focus directly supports AfroCentric’s strategy
of reducing healthcare costs, and its activities align with this
strategic objective. Allegra is diversifying revenue streams and
continues to identify new opportunities for growth by entering
new, non-pharmacy market segments, such as biokinetics, and
dietician and GP practices. Allegra’s systems are capable of
servicing those sectors and require only the development of
interfaces to link with sectoral platforms. Allegra became active in
these markets in 2017 and continues exploring additional
markets.
We strive to enhance the customer experience of scheme
members at the point of care by providing biometric data that
will allow an interactive encounter with healthcare workers.
Allegra is further working to empower patients to take ownership
of their own health and lifestyle decisions. The intention is to
enable individuals to “own” their own relevant data, while
seeking assistance from the various healthcare service
providers through an integrated health systems approach. The
company is pursuing an innovative patient activation solution in
order to achieve this.
During 2017, Allegra adopted a philosophy of on-selling other
software, instead of developing everything in-house. It is now
sourcing development partners and reselling their software
under the Allegra brand, using the newly established digital
subscription model. This enables future expansion into other
industry segments.
AFROCENTRIC
STRATEGIC OBJECTIVES
MEDSCHEME’S ALIGNMENT TO THESE
Enhance
shareholder value
Allegra strives to enhance shareholder value by reducing costs through mutually
beneficial partnerships, and streamlining client acquisitions through a digital
subscription system. This simplifies onboarding and lowers the financial barriers to entry
to a larger market segment. It also increases the volume of users and turns the Allegra
income model towards mass subscription at lower cost.
Maximise growth
opportunities
Allegra is generating income beyond South Africa through new clients in Namibia and
India, and is exploring other prospects in Africa. Allegra has entered the global market
by establishing itself in India. We are positioning ourselves to reach further into Africa by
partnering with clients who have the same objective and with existing service providers
in those countries; and are working to sign additional contracts with providers in
neighbouring countries.
Improve efficiencies
through cost
consciousness
Allegra has successfully implemented a digital subscription and onboarding process,
which not only improves efficiencies, but also reduces cost-of-sales and training
expenses across the entire Group.
Promote transformation
Allegra is committed to transformation and has invested in enterprise development to
assist black female clinic nurses to grow their own private primary healthcare clinics
through the use of our software. We have secured the services of two more female
developers and worked proactively to increase the number of black technical support
agents.
The company has designed an employment equity plan, and we are collaborating with
various partners to promote supplier development and enterprise development among
previously disadvantaged groups.
Diversify
revenue sources
We are committed to diversifying our revenue sources through on-selling other products
under our own brand, and engaging in mergers and acquisitions to grow the company’s
revenue streams.