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Our Sustainability:
TRANSFORMATION AND BEE
Our Corporate Social Investment, Transformation and BEE
The AfroCentric Group has a strong commitment to transformation, making a
meaningful contribution to the uplifting of the community in which we operate
and to positively contribute to the South African community. We appreciate
the fact that this responsibility cannot be relegated to the Government but all
stakeholders including those in the private sector like ourselves have a role.
Our responsibility goes beyond compliance with the country’s transformationrelated
legislation and includes conducting business and using our resources in
line with the spirit of economic development. This is in line with our vision of
Creating a World of Sustainable Healthcare.
Broad-based Black Economic Empowerment
Black Economic Empowerment and progressive
transformation has been a deliberate objective since the
Group’s constitution and forms part of its overall business
strategy. AfroCentric enjoys a Level 2 contributor status as
measured on the generic scorecard rating.
Since its commencement, the Group has maintained high
levels of black ownership, notably a high level of ownership
by black women. In fact, the Group is substantially owned
and controlled by black shareholders, one of the very few
listed companies on the JSE who can claim such a status
and is by far the most empowered company in the listed
healthcare and healthcare-related sectors.
This was recognised in the 2013 Mail and Guardian Most
Empowered Companies survey which indicated a score of
91.07 and a Level 2 BBBEE Contributor status. AfroCentric
Health is also a Value Adding Supplier and as a result, clients
receive enhanced BBBEE recognition, scoring their spend
with the Group at a factor of 1.5.
Medscheme, a member of the AfroCentric Group, was
recognised by the Impumelelo Top Empowered Company’s
Awards for the second consecutive year in 2014. These
awards recognise companies in terms of empowerment
credentials, financial performance, and performance on the
seven pillars of the BBBEE scorecard as well as its leadership
of empowerment and transformation in South African
business, an honour the Group does not take lightly but is
determined to consistently work towards upholding and
improving.
The Transformation Steering Committee
Driving transformation and BBBEE is the primary focus of
the Transformation Steering Committee which comprises
members of the Executive Committee. The responsibility for
each of the BBBEE elements is allocated to the executive
who is directly accountable to the Transformation Steering
Committee. Further, the managing directors of each
subsidiary also form part of this committee and they account
for performance of their companies to the Transformation
Steering Committee. The Transformation Steering Committee
comprises senior individuals who have been tasked with
driving the different pillars of the BEE scorecard. The
objectives set out for this committee includes:
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Monitoring and reporting our performance against the
BEE scorecard; |
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Measure our performance against our key competitors; |
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Reporting on implemented initiatives and projects,
progress and whether the initiatives assist us in achieving
our transformation objectives. |
The committee meets on a quarterly basis, for the purposes
of monitoring progress of implemented initiatives in driving
transformation. The Transformation Steering Committee
is supported by the following committees in achieving its
objectives:
| • |
The National Employment Equity Forum: The National
Employment Equity Forum is a forum that is responsible
for driving employment equity compliance in the
Company. The forum is well represented by employees,
management and union representatives and discusses
the Company statistics, performance towards EE targets,
the effects of attrition and recruitment on the targets.
The forum is further supported by sub-committees
which represent the different business units. Information
discussed and presented at the National Employment
Equity Forum ("NEEF") is used as input into the
Transformation Steering Committee. |
| • |
The SED Committee: The SED Committee comprises
volunteer members from the business. The committee’s
main objectives are to ensure that the CSI/SED budget
is spent in line with the SED policy. The SED Committee
meets at least twice a year, firstly once the budget has
been finalised with another seating closer to the financial
year to monitor the spend and progress on implemented
projects. The SED Committee’s objectives are:
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To ensure that the Group’s initiatives are in line with
the Group’s overall mission and vision; |
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To identify suitable projects in line with the available
budget; |
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To ensure that the SED budget is spent on projects
that meet the criteria set out in the Group’s SED
policy, satisfy the requirements for the SED element
of the BBBEE scorecard and strengthen the
Group’s brand; |
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The committee is also responsible for the allocation
of funds in line with the priority areas, i.e. health,
youth development and HIV/AID |
|
| • |
The projects supported and funded are aligned to:
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BBBEE requirements outlined for any contribution
to be recognised as compliant with the SED
requirements; |
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The 10 point plan on health by the Department of
Health, which is aimed at improving the state of
healthcare in the country and providing accessibility
to quality healthcare to all; |
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Alignment to the Millennium Development Goals that
are health-related. |
|
| • |
Current SED projects for 2014: Our approach is to
establish a few flagship projects and to focus on these
in order to maximise the impact of our contribution to
the beneficiaries. Priority is given to these projects when
allocating funds with ad hoc requests being considered
on whether they satisfy the criteria specified in the
SED policy. The key projects contributed to in this
period include:
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The Public Health Enhancement Fund and
Social Compact Fund – As the co-founders and
signatories to these funds we have contributed a
significant portion of our SED budget to the funds.
The objective of these funds is to build a common fund to which both the private and public sector
subscribe. The pooled resources will assist in driving
the achievement of the key objectives of the 10 point
plan on health. |
 |
South African Disabled Golf Association – SADGA
hosts an annual tournament which encourages
the participation of disabled people in the sport of
golf. We provide sponsorship of the First Swing
Programme which provides training for black
disabled youth from disadvantaged backgrounds. |
 |
Medscheme Development Cyclists – a programme
that provides township students with an opportunity
to participate in the sport of cycling, which not only
provides them with extramural activities and sporting
discipline but also provides them with an opportunity
to follow cycling as a career, if they decide to do so. |
 |
Mount Arthur School for girls – The school is located
in Lady Frere, Eastern Cape and caters for students
from disadvantaged communities. The school
was in a state of disrepair, with very poor boarding
facilities and lack of proper sanitary facilities due to
lack of funding. Medscheme contributed towards
the improvement of the quality of the facilities which
includes refurbishment of the buildings, providing
linen and furniture for the boarding house as well and
paying for mentors who will assist the school with life
skills education and extra curriculum activities. The
school’s refurbished buildings were officially opened
on 9 August, to coincide with National Women’s Day,
in an event that was attended by both the Minister of
Defence, Ms Nosiviwe Mapisa-Nqakula, and former
IEC chairperson, Ms Brigalia Bam, who are both
former learners of the school. |
 |
Natalspruit Hospital in Katlehong – AfroCentric
Health donated a portable ultrasound machine to
the maternity ward of the hospital in December
2013. The handover ceremony was attended by the
Deputy Minister of Health, Dr Gwen Ramokgopa. The
ultrasound machine has had a positive impact to the
delivery of quality care services. |
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Staff volunteerism
Our employees are at the core of our business. They
interact directly with the medical scheme members and
they represent the community in which we do business.
It therefore makes sense that we involve them in our
community development initiatives. Staff are afforded
the opportunity to participate in these initiatives and are
encouraged to participate in community initiatives in their
personal capacity. As a result, our staff have various fund
raising initiatives including potjiekos competitions and raffles
to raise funds for the various beneficiaries. During the winter
months, employees collect blankets and non-perishables
which are distributed to various organisations.
Nelson Mandela Day
The annual Mandela Day offers an ideal opportunity for our
employees to pay their respect to this icon of South Africa
and the world, by offering their time and energy towards the
development of the community.
Sparrow Ministries, which provides for care and comfort to
adults and children who have been affected by HIV/AIDS,
was a beneficiary of AfroCentric Health’s contributions in
2014. The ministry operates a hospice for the terminally
ill and a children’s home for vulnerable children who have
become homeless following the death of one or both of
their parents. AfroCentric Health contributed computer
equipment and printers and our employees assisted in the
installation. This improved the study centre used by the
learners as part of their learning and development.
The Enterprise Development Committee
This committee is responsible for the identification of
suitably qualifying projects that meet the requirements
for enterprise development recognition. The projects are
identified, approved, implemented and driven to completion
by the committee members. The committee further provides
any additional support, e.g. business skills, business and/or
training equipment, and cash investment, where required.
The enterprise development projects
Our approach is to establish a long-standing relationship
with the beneficiary in order to maximise the benefit and the
impact to the beneficiaries as well as driving the objectives
outlined in the Minister’s 10 point plan on health.
Nursing colleges
| • |
Khanyisa Nursing School – a privately owned nursing
school in Rosettenville, that caters for previously
disadvantaged students. They are registered with the
South African Nursing Council and as a further education
training college with the Department of Higher Education
and Training. Medscheme has invested over R1 million in
assisting with the refurbishment of the school, building
additional classrooms, and providing learning and
teaching material. |
| • |
Ithemba Nursing College – a privately owned college
in Eersterus, where we assisted in the acquisition of
training and education material, as well as funding for the
acquisition of additional classrooms. |
| • |
Future Nurses Nursing School – a privately owned
college in Ekurhuleni, where we acquired training
equipment to assist with the quality of education and
training that is received by the students. |
| • |
Eluthandweni Maternity Clinic – a privately owned
maternity clinic in Vosloorus which provides care
for pregnant women, pre- and post-natal care and
immunisations to previously disadvantaged communities.
AfroCentric Health organised a media launch of the clinic
aimed at increasing the community’s awareness of the
services provided by the clinic as well as to enhance the
clinic’s reputation. |
| • |
A’Dare Woman’s Wellness Centre – a woman’s wellness
clinic operated by Dr Kgomotso Mogapi, who is a
beneficiary of the Medscheme Empowering Doctors
Programme is in Mabopane, Tshwane. The clinic focuses
on encouraging healthy living, general wellness, early
detection through screenings and lifestyle advice to
women from the rural areas who usually do not have
sufficient access to these services. Medscheme donated
equipment to the doctor’s practice and is working closely
with Dr Mogapi in assisting her to work with schools in
the area in order to raise awareness on female wellness
issues to the younger female learners who are the most
vulnerable. In this way, the partnership will have far-reaching
benefits to the community. |
| • |
Ukusebenza Research Facility – AfroCentric has
committed funding to assist with building the operational
capacity of Ukusebenza Research Facility, an SMME
operating in the research sphere and works closely
with reputable tertiary institutions to provide training
opportunities to black students working towards
achieving their Masters and PhD qualification. Our
decision to invest in this initiative which focuses on
research relating to HIV/AIDS and Tuberculosis, was
based on the alignment of the objectives of this project
with those of the Public Health Enhancement Fund. |
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Broad-based Black Economic Empowerment
AfroCentric’s commitment to transformation in general and
Broad-based Black Economic Empowerment is clearly visible
in the Group’s performance as measured by the generic
scorecard. The Group has maintained a Level 2 Contributor
status for two consecutive measurement periods. We are
also a confirmed Value Adding Supplier which means that
our clients receive enhanced recognition of their spend with
us at 1.5. The graph below reflects the BBBEE score for the
five years leading up to 2014.
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BBBEE performance by pillar for 3 years |
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Target |
|
AfroCentric Health Scores (2012) |
|
AfroCentric Health Scores (2013) |
|
AfroCentric Health Scores (2014) |
|
| Ownership |
20 |
|
20 |
|
22.0 |
|
22.0 |
|
| Management control |
10 |
|
8.63 |
|
8.17 |
|
8.55 |
|
| Employment equity |
15 |
|
10.6 |
|
10.13 |
|
11.10 |
|
| Skills development |
15 |
|
5.42 |
|
13.57 |
|
13.74 |
|
| Preferential procuremnet |
20 |
|
18.14 |
|
17.43 |
|
19.12 |
|
| Enterprise development |
15 |
|
12.54 |
|
14.49 |
|
11.56 |
|
| Socio Economic development |
5 |
|
5 |
|
5 |
|
5 |
|
| Total |
100 |
|
80.33 |
|
91.29 |
|
91.07 |
|
| BEE contributor status |
|
|
Level3 |
|
Level2 |
|
Level2 |
|
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